The worlds of cinema and design are colliding in the most enchanting way. Luca Guadagnino, the acclaimed filmmaker behind I Am Love and Call Me by Your Name and Stefano Baisi, a renowned architect and production designer, have joined forces to create the Baisi Guadagnino collection for Zara Home. This collaboration promises to bring the magic of Guadagnino’s films into your living space, offering a curated selection of furniture, decor, and apparel that tells a story.
Guadagnino and Baisi have been creative partners for nearly a decade, working together on various projects, including Guadagnino’s films Queer and After the Hunt. Their collaboration for Zara Home is a natural extension of their shared vision, blending their love for cinema, architecture, and design. The collection, which includes over 200 pieces, is a testament to their ability to create immersive worlds that resonate with people on a deeply personal level.
The Art of World-Building
The Baisi Guadagnino collection for Zara Home is more than just a range of products; it’s an atlas of desire a fully formed world that invites you to step inside. Guadagnino and Baisi have drawn inspiration from a wide range of sources, including Belgian color sensitivity, Japanese volume and silhouette, and various art movements like Viennese Secessionism and Italian Radical Design.
While the collection doesn’t recreate specific sets from Guadagnino’s films, it does capture the essence of his cinematic language. ‘Cinema doesn’t reflect on the physical objects,’ Guadagnino explains. ‘It reflects on the silhouette – on an image that can communicate something you need to know about the character.’ Design, on the other hand, is made for real people. ‘I personally believe that a [film] set must reflect the lives and the story of the characters,’ Baisi adds. ‘Design is something different. It’s done for people, to be desired and to last forever – and to enrich people’s lives.’
A Symphony of Sensuality and Simplicity
The collection is a harmonious blend of sensuality and simplicity. It features sumptuous fabrics and woods, rounded edges, and undulating silhouettes, all designed to create a welcoming and inviting atmosphere. The pieces range from decadent velvet sofas with scalloped edges to minimalist stainless steel chairs, offering something for every taste and style.
In addition to furniture, the collection includes lamps, candlestick holders, waste baskets, and painted ceramics that will elevate your table settings. The apparel line is equally impressive, featuring retro-adjacent designs with a nod to the ’70s and a focus on gender-neutral dressing. The earthy palette is enlivened by jewel-toned satin and sequins, creating a wardrobe that is as versatile as it is stylish.
The Little Touches of Surrealism
Guadagnino and Baisi have infused the collection with ‘little touches of surrealism’ that add a playful element to the designs. The ‘Amalita’ desk and ‘Cygni’ coffee table, for example, feature legs that seem to slump under their own weight, while the ‘Fainting’ armchair and ‘Bretonita’ sofa have scalloped bases that peek out from beneath the upholstery. These details, along with the playful Italian postmodernist-inspired lighting designs, give the collection a unique and whimsical character.
Bringing the Collection to Life
The seed of the idea for the Baisi Guadagnino collection was planted during a visit to the Marta Ortega Pérez Foundation in Spain, where Zara’s vast headquarters is located. Conversations with Marta Ortega, chair of Inditex, turned into concrete plans, and by April 2025, Guadagnino and Baisi were working with the Zara Home team to bring the collection to life. Zara gifted them complete creative freedom, allowing them to create a world that speaks their unique language of form and color.
The collection will launch on September 26 in stores and on, with a special pop-up presentation during Milan Fashion Week at La Pelota on September 26 and 27. Guadagnino and Baisi are hopeful that customers will fully immerse themselves in the collection, creating homes and wardrobes that reflect their shared vision. ‘I would love to see people on the street wearing our clothes to observe how they put things together,’ Guadagnino says. ‘I’d also like to go to someone’s house to see how they juxtapose the lamps, couches, chairs, and tables with other things.’
