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It all began in a rented apartment, a space transformed not just to alleviate anxiety during the pandemic, but to fuel a burgeoning passion for design. Brad Thornton, initially navigating the tech world, found himself unexpectedly leading the charge in interior design with his New York City studio, Thornton Projects. This wasn’t merely a career shift; it was a creative explosion, a manifestation of his artistic vision that had simmered beneath the surface for years.
From tech sales to creative endeavors
Brad’s story is a testament to how unexpected journeys can lead to fulfilling careers. Beginning in sales at tech firms, he serendipitously landed at 1stDibs, a luxury marketplace where he rubbed shoulders with talented designers. “I got a crash course in collectible design,” he recalls, reflecting on how those experiences opened his eyes to the inner workings of top-tier design firms. It was a wild ride, filled with lessons that would later shape his own design philosophy.
Yet, it was during a period of introspection that everything clicked. Leaving behind his sales role, he was approached by a former client who requested his help in designing a space for a major fashion brand. The floodgates opened. Projects began to roll in, fueled by the creative energy that Brad felt coursing through him. “It was time to pursue the creative dreams I’d put off for so many years,” he shares, emphasizing the importance of following one’s true calling.
A signature style that embraces comfort
Thornton’s design aesthetic is characterized by larger, grounded furniture pieces that invite comfort and warmth. Think curved edges, plush cocktail tables adorned with collected treasures, and chairs that beckon you to sit and stay awhile. “My whole life, I’ve been the kind of person who gets into comfy mode the second I get home,” he explains. His goal? To create spaces that feel like a warm hug amidst the hustle and bustle of New York City.
But it’s not just about comfort; it’s about storytelling. Each project is an opportunity to weave the narrative of the clients who inhabit those spaces. This can be challenging, particularly when designing for families with young children. Balancing beauty with practicality is no easy feat, but Brad thrives on this challenge, crafting polished environments that are as functional as they are aesthetically pleasing.
Overcoming challenges through community
Designing for the modern family often necessitates a bit of ingenuity. When tasked with creating toddler-friendly furniture that doesn’t skimp on style, Brad faced his fair share of hurdles. Yet, his swift rise in the industry can be attributed to his blend of foundational design knowledge and a robust network of collaborators. He fondly reminisces about a project where he considered combining various limewash tones—initially, he doubted his bold vision, but a supportive artist friend reassured him that the layers would harmonize beautifully. And they did, leaving the client elated.
“I’ve been fortunate to work with fantastic tradespeople,” he says, acknowledging the invaluable support system that has helped him navigate the complexities of the design world. Whether he needs an accountant, an upholsterer, or just someone to bounce ideas off, this community of creatives has been a lifeline.
Influences and inspirations
When asked about the design movements or cultural influences that shape his aesthetic, Brad’s California roots shine through. Growing up in a mid-century Eichler home, he was surrounded by a rich tapestry of design influences—from brutalist architecture at university to the bold styles of the 70s and 80s. “I always love harmonious tension,” he muses, relishing the challenge of mixing thrifted finds with custom pieces in a way that feels cohesive yet exciting.
Signature elements that make a space shine
What sets Brad’s work apart? It’s the thoughtful integration of vintage and personal items, along with deeply comfortable seating. A little patina can go a long way in making a space feel inviting and lived-in. Even in the most contemporary settings, he believes that warmth and texture are essential—whether it’s art collected from travels or a vintage side table that has been lovingly restored.
Reflecting on a particularly memorable project, he recalls hunting for the perfect sofa to anchor a large space. The search culminated in a stunning vintage Lara sofa paired with a modern design by Axel Chay, creating a visually captivating focal point that encapsulated comfort and style. “It was so visually interesting, so warm, so comfortable, so me!” he exclaims, a testament to his passion for creating spaces that resonate on a personal level.
Making homes feel inviting
What’s the secret to making a house irresistible? According to Brad, it boils down to great lighting and inviting scents. He swears by a blend of bergamot, vetiver, black tea, tobacco, and vanilla to create an atmosphere that feels both cozy and sophisticated. And let’s not forget the importance of light—he insists on keeping bulbs below 2700k for that warm, inviting glow.
As he looks to the future, Brad envisions collaborations with brands that reflect his aesthetic, such as Wales Bonner, where he feels a shared visual language could lead to innovative spaces. It’s an exciting time for this passionate designer, whose journey from a personal project to a successful design studio is just beginning.
In a world where design meets personal expression, Brad Thornton is not just creating spaces; he’s crafting experiences that resonate deeply with those who inhabit them. And isn’t that what good design is all about?